Commercial and product strategy consultancy

Market access, go-to-market, partnerships and scalable growth models.

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The problem

Most teams know what they want to do next - grow, launch something new, enter a new market - but get stuck on how to make it work.

Plans look good on paper, but they can fall apart once delivery, product, regulation and capacity are factored in. Sales can moves faster than the organisation can support. Priorities can compete. Decisions take too long, or are made without enough confidence. Or your capacity far outweighs your sales pipeline because your market research hasn’t taken the realities of long sales cycles.

I can help close that gap. I work with leadership teams to turn ambition into clear, workable plans that teams can deliver and leaderships teams can rely on.

How I can help
Healthcare and digital health consultant working in a modern office environment, supporting strategy, product and operating model delivery

Meet Alex

I am a commercial strategy, product and operations leader with over 16 years’ experience working across regulated healthcare and digital health environments.

I have held senior roles within venture-backed scale-ups, large healthcare groups and international health and wellbeing organisations. My work has focused on helping organisations enter new markets, scale sustainably and deliver within complex regulatory and operational constraints.

I have supported health-tech businesses grow across NHS, private, insurer and employer pathways, working closely with founders, leadership teams and cross-functional delivery teams across the UK and international markets.

Learn more about Alex

How I can help

Senior, hands-on support across the full sales and lifecycle of growth and delivery.

Healthcare growth strategy planning showing performance trends and future roadmap for digital health organisations

Market Entry

• Growth planning across NHS, private, insurer and employer markets
• Route-to-market strategy and prioritisation
• International and new-market assessment
• Commercial positioning and value propositions

Strategic partnership agreement between healthcare organisations supporting commercial growth and market entry

Commercial Strategy

• Commercial & go-to-market Strategy
• Strategic partnerships and alliances
• Public, Insurer, employer and enterprise partnerships
• Pricing models and commercial structures
• Deal support and negotiation

Digital health product design and user journey mapping using wireframes and feedback to support scalable healthcare delivery

Product Management

• Digital health product and service strategy across regulated healthcare
• Cross-functional delivery across product, clinical, operational and commercial teams
• Requirements definition, UAT support and launch planning
• Scaling services post-launch

Strategic partnership agreement between healthcare organisations supporting commercial growth and market entry

Operating Models

• Translating strategy into executable operating models for scale
• Service design aligned to clinical, operational and regulatory constraints
• Mobilisation planning and delivery governance
• KPI definition and performance oversight

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Who I Typically Work With

Founders & Leaders

Scaling healthcare or digital health businesses and needing senior commercial or product judgement.

Healthcare Businesses

Operating across NHS, private, insurer or employer markets and preparing for growth or market entry.

Delivery Teams

Needing clarity across growth strategy, partnerships, product delivery or operating models.

Complex Organisations

Navigating regulatory, clinical or operational constraints in regulated healthcare environments.

  • "Alex is an excellent communicator of deep and insightful thinking into routes to market. He was a key link person for us when working with outside contractors."

    —Andrew W.

  • "Alex provided valuable inputs into our strategy development as we headed into the Series B."

    —Nigel P.

  • "Alex has exceptional research skills and meticulous attention to detail. He is able to communicate complexity with ease and is a real asset to any team!"

    —Laura C.

  • "Alex is an excellent senior strategic commercial and product leader. "

    –Stephen F.

Get in touch

If you are exploring growth, partnerships or delivery challenges and want an initial conversation, feel free to get in touch.

Senior healthcare and digital health consultant working remotely on strategy and delivery for regulated healthcare organisations