Commercial strategy that turns complex healthcare ideas into scalable services.

I help founders and leadership teams define where to grow, build partnerships, and turn strategy into delivery in regulated health and digital health.

Digital health strategy consultant working with healthcare organisations on growth and market entry planning.

The problem

Most teams know what they want to do next: grow; launch something new; enter a different market.

Where things get difficult is turning that ambition into something that works in the real world.

Plans often look strong on paper, but start to unravel once delivery, regulation, product reality and commercial pressure come into play. Sales moves faster than operations can support. Priorities compete. Decisions slow down because the risks aren’t fully understood or owned.

This is usually where progress stalls. Not because the idea is wrong, but because the path forward isn’t clear enough.

I work alongside founders and leadership teams to bring structure and clarity to complex situations, helping define a realistic route forward and turning strategy into something teams can actually deliver.

Alex Kühne, digital health strategy consultant supporting healthcare organisations with growth, market entry and commercial strategy.

Meet Alex

I’ve spent the past 16+ years working inside digital health and regulated healthcare, helping organisations move from strategy to execution.

My background sits across commercial leadership, product strategy, and market access. I’ve worked with founders, leadership teams, and investors to launch new services, enter new markets, and build operating models that support sustainable growth.

Most of my work focuses on situations where things feel complex or unclear – where there’s ambition, but competing priorities, regulatory realities, or organisational friction make progress difficult.

I’m not a traditional consultant. I work closely with leadership teams, often acting as a fractional strategic partner, helping shape direction, challenge assumptions, and move complex work forward.

The aim is always the same: clarity, realistic strategy, and progress that teams can deliver.

How I Help

I work with founders, leadership teams, and investors to define where to grow, turn strategy into real services, and build operating models that scale.

Healthcare growth strategy planning showing performance trends and future roadmap for digital health organisations

Define Where to Grow

  • Growth planning across NHS, private, insurer and employer markets

  • Route-to-market strategy and prioritisation

  • International and new-market assessment

  • Commercial positioning and value proposition

Strategic partnership agreement between healthcare organisations supporting commercial growth and market entry

Commercial Design

  • Commercial and go-to-market strategy grounded in healthcare realities

  • Strategic partnerships and alliances

  • Public, insurer, employer and enterprise routes to market

  • Pricing models and commercial structures

  • Deal support and negotiation

Digital health product design and user journey mapping using wireframes and feedback to support scalable healthcare delivery

From Strategy to Services

  • Digital health product and service strategy

  • Cross-functional delivery across product, clinical, operational and commercial teams

  • Requirements definition, UAT support and launch planning

  • Scaling services post-launch

Strategic partnership agreement between healthcare organisations supporting commercial growth and market entry

Scaling the Organisation

  • Translating strategy into scalable operating models

  • Service design aligned to clinical and regulatory constraints

  • Mobilisation planning and delivery governance

  • KPI definition and performance oversight

Who I Typically Work With

Founders &
Leaders

Scaling healthcare or digital health businesses and needing senior strategic support across growth, product or commercial direction.

Healthcare Providers & HealthTech

Operating across NHS, private, insurer or employer markets and preparing for growth, expansion or market entry.

Leadership & Delivery Teams

Needing clarity across growth strategy, partnerships, product delivery or operating structure.

Complex or Regulated Organisations

Working within clinical, regulatory or operational constraints where progress requires careful alignment and senior judgement.

  • "Alex is an excellent communicator of deep and insightful thinking into routes to market. He was a key link person for us when working with outside contractors."

    —Andrew W.

  • "Alex provided valuable inputs into our strategy development as we headed into the Series B."

    —Nigel P.

  • "Alex has exceptional research skills and meticulous attention to detail. He is able to communicate complexity with ease and is a real asset to any team!"

    —Laura C.

  • "Alex is an excellent senior strategic commercial and product leader. "

    –Stephen F.

Get in touch

If you’re navigating growth, partnerships, or delivery challenges and want a focused conversation, get in touch. Initial conversations are informal and designed to quickly understand whether I can help and how best to approach the problem.

Email: info@akco.uk

Phone: 07848 012 218

WhatsApp: 07848 012 218

Senior healthcare and digital health consultant working remotely on strategy and delivery for regulated healthcare organisations